What is Pure Black Racing?

Headed by America’s Cup yachtsman, Star Class World Champion and Olympian, Carl Williams, Pure Black Racing is a New Zealand cycling team competing in UCI’s US Continental Tour in 2011 with the ultimate aim of becoming a ProTour Team with entry to the Tour de France by 2015.

Pure Black Racing have created a professional cycling team around the unique attributes of the New Zealand sports people and teams that have succeeded at the highest levels on the international stage. They have transferred the high performance professional capabilities of Americas Cup sailing and used them to create a competitive advantage over what is the very traditional and old fashioned approach of most pro cycling teams. In developing New Zealand's world class cycling talent they are building the capabilities of their young bike riders on and off the bike.